Declaring and Managing Winners
When an auction ends, Auction Plus handles winner declaration and provides you with tools to manage the post-auction process.
Automatic Winner Declaration
When an auction ends with bids, the highest bidder is automatically declared the winner. No action is required from you.
What happens automatically:
The product price is updated to the winning bid amount in your Shopify store.
A winner notification email is sent to the winning bidder with a link to checkout.
A button to proceed with the purchase appears for the winner on the product page.
Reserve Price Not Met
If an auction has a reserve price and the highest bid does not reach or exceed it, no winner is declared. The auction closes without a sale. You can then choose to relist the auction with a lower reserve, or send an offer to one of the bidders.
Winner Notification
When a winner is declared (automatically or manually), they receive an email containing:
The item they won and the winning price.
A link to complete their purchase.
Tip: You can customize winner notification emails in Customizing Email Templates.
Cancelling a Winner
If a winner does not pay or a dispute arises, you can cancel the winner:
Open the auction detail page.
Click Cancel Winner.
Use this when:
The winner does not complete payment within a reasonable time.
There is a dispute that needs to be resolved.
You need to relist the item or send an offer to a different winner.
After cancelling a winner, you can:
Note: Wins can also be canceled automatically when a payment deadline passes. See Payment Deadlines and Unpaid Wins.
Sending Offers from Bids
You can send a second-chance offer to any bidder who did not win the listing from the Top Bidders list on the auction detail page.
Open the auction detail page.
Visit the Top Bidders section.
Click Send Offer next to the bidder you want to send an offer to.
This sends the bidder an offer at their highest bid, giving them the opportunity to purchase the item. This is especially useful when the original winner does not pay.
Important Notes
Multiple winners are not supported per auction. Only one bidder can be declared the winner at a time.
If you need to sell to multiple bidders, consider creating separate auction listings for each unit of inventory, or use the Send Offer feature to send offers to runner-up bidders.
Related Pages
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