Email Branding

Email branding controls the look of emails sent to your customers. Set your logo, colors, and footer address once, and they're applied to all email templates automatically. To get started, open Settings > Notifications and click Edit branding on the Branding card.

You can also reach this page from the Branding link at the top of the template editor sidebar.

Every plan supports adding a logo and business address to emails. Some branding features, such as theme customization, require the Grow plan or above.

Logo

Upload your brand logo in the Logo card. The logo appears at the top of every customer email.

Colors

Set the colors used in your emails from the Colors card:

Color	Where it's used
Background	The area around the email
Content background	The main body of the email
Text	Headings and body text
Footer text	Text in the email footer
Primary button background	The call-to-action button
Primary button text	The label on the call-to-action button
Borders	Dividers and outlines

Click the swatch next to a color to open the color picker, or type a six-digit hex code such as #1a2b3c.

Click Reset to Default to restore the original colors.

Business address

Check Show your business address in the footer of customer emails to add your address to the email footer.

Auction Plus fills in Address shown in emails from your Shopify store address.

Preview

The Preview shows a sample Auction Won email with your branding applied.

Use Desktop and Mobile to check how the email looks on each screen size.

When you're happy with your changes, click Save in the save bar at the top of the page.

Related

• Customizing Email Templates

• Custom Sender Domain