> For the complete documentation index, see [llms.txt](https://docs.auctionplusapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.auctionplusapp.com/email-and-notifications/email-branding.md).

# Email Branding

Email branding controls the look of emails sent to your customers. Set your logo, colors, and footer address once, and they're applied to all email templates automatically. To get started, open **Settings > Notifications** and click **Edit branding** on the **Branding** card.

You can also reach this page from the **Branding** link at the top of the template editor sidebar.

{% hint style="info" %}
Every plan supports adding a logo and business address to emails. Some branding features, such as theme customization, require the **Grow plan or above**.
{% endhint %}

## Logo

Upload your brand logo in the **Logo** card. The logo appears at the top of every customer email.

## Colors

Set the colors used in your emails from the **Colors** card:

| Color                         | Where it's used                        |
| ----------------------------- | -------------------------------------- |
| **Background**                | The area around the email              |
| **Content background**        | The main body of the email             |
| **Text**                      | Headings and body text                 |
| **Footer text**               | Text in the email footer               |
| **Primary button background** | The call-to-action button              |
| **Primary button text**       | The label on the call-to-action button |
| **Borders**                   | Dividers and outlines                  |

Click the swatch next to a color to open the color picker, or type a six-digit hex code such as `#1a2b3c`.

Click **Reset to Default** to restore the original colors.

## Business address

Check **Show your business address in the footer of customer emails** to add your address to the email footer.

Auction Plus fills in **Address shown in emails** from your Shopify store address.

## Preview

The **Preview** shows a sample **Auction Won** email with your branding applied.

Use **Desktop** and **Mobile** to check how the email looks on each screen size.

When you're happy with your changes, click **Save** in the save bar at the top of the page.

## Related

* [Customizing Email Templates](/email-and-notifications/customizing-email-templates.md)
* [Custom Sender Domain](/email-and-notifications/custom-sender-email-domain.md)