> For the complete documentation index, see [llms.txt](https://docs.auctionplusapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.auctionplusapp.com/integrations/klaviyo.md).

# Klaviyo Integration

The Klaviyo integration connects Auction Plus to your Klaviyo account, allowing you to send auction and offer events directly to Klaviyo for email and SMS marketing automation. Build targeted flows, segment customers by bidding behavior, and create personalized follow-ups -- all powered by real-time event data from your auctions.

> **Note:** The Klaviyo integration is available on the Grow plan and above. See [Available Plans](https://admin.shopify.com/apps/auction-plus/plans) for details.

***

## Setting Up the Integration

1. Navigate to **Settings > Integrations** in your Auction Plus dashboard.
2. Click **Connect Klaviyo**.
3. A new tab will open where you'll be asked to authorize the connection in your Klaviyo account.
4. Grant Auction Plus permission to send events to Klaviyo.
5. Return to the Auction Plus tab -- the connection status should now show **Connected**.

That's it. Once connected, Auction Plus will begin sending events to Klaviyo based on your configuration.

> Note: You may see a message indicating the app has not been reviewed by Klaviyo. This is expected as our integration is not listed on Klaviyo's public app directory.

***

## Tracked Events

Auction Plus can send the following events to Klaviyo. Each event can be individually enabled or disabled so you only receive the data you need.

### Auction Events

* **Bid Placed** -- Triggered when a customer places a bid on an auction. Includes the product, bid amount, and customer details.
* **Outbid** -- Triggered when a customer is outbid by another bidder. Useful for re-engagement campaigns.
* **Auction Won** -- Triggered when a customer wins an auction. Includes the winning price and product details.

### Offer Events

* **Offer Received** -- Triggered when a customer receives an offer.
* **Counteroffer Received** -- Triggered when a customer receives a counteroffer.
* **Offer Accepted** -- Triggered when an offer is accepted by either party.
* **Offer Declined** -- Triggered when an offer is declined by either party.

***

## Configuring Events

To choose which events are sent to Klaviyo:

1. Navigate to **Settings > Integrations > Klaviyo**.
2. You'll see a list of all available events with toggle switches.
3. Turn each event on or off based on your marketing needs.
4. Click **Save**.

Changes take effect immediately -- newly toggled events will start (or stop) flowing to Klaviyo right away.

***

## Disconnecting Klaviyo

If you need to disconnect the integration:

1. Go to **Settings > Integrations > Klaviyo**.
2. Click **Disconnect**.
3. Confirm the disconnection.

No further events will be sent to Klaviyo after disconnecting. Your existing Klaviyo data and flows will not be affected.

***

## Next Steps

* Set up SMS in Klaviyo by following the [Set Up SMS in Klaviyo](/integrations/set-up-sms-in-klaviyo.md) guide.
* Build an automated alert with [Set Up Outbid SMS Notifications in Klaviyo](/integrations/set-up-outbid-sms-notifications-in-klaviyo.md).
* See the full [Klaviyo Event Reference](/integrations/klaviyo-events.md) for all properties sent with each event -- useful when building Klaviyo flows and email templates.
* Learn more about automating your auction workflows in [Global Auction Settings](/auctions/global-auction-settings.md#automations).
* Set up offer rules to work alongside your Klaviyo flows in [Offer Rules](/offers/offer-rules.md).