Set Up Outbid SMS Notifications in Klaviyo

Build an automated Klaviyo SMS flow that sends when a bidder is outbid.

Use an SMS flow when you want Klaviyo to send a message automatically after an outbid event.

Before you start:

• Connect the Klaviyo Integration.

• Complete Klaviyo's SMS setup before building flows.

• Enable bidder registration to collect customer phone numbers.

To activate bidder registration, visit the Settings > Auction page and scroll to the Registration & Verification section. Select Auction Participants > All registered customers and check the SMS marketing consent field under Registration fields.

Syncing the Outbid notification to Klaviyo

For events to appear in Klaviyo, they must first occur in Auction Plus. If you have not run an auction since you first connected your Klaviyo account, you'll need to create a test auction listing. Place a bid with one account. Then place a higher bid with another account. This sends the Outbid event to Klaviyo so you can use it in a flow.

Note: This step can be skipped if you've already run an auction with competing bids since you first connected Klaviyo.

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Create the flow

1. Open Flows in Klaviyo.

2. Click Create flow > Build your own.

3. Select Your Metrics.

4. Choose Auction Plus > Outbid.

5. Click Save.

6. Click Confirm and Save if Klaviyo shows a confirmation modal.

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Add the text message action

1. Drag and drop Text message from the left sidebar to the trigger on the canvas.

2. Open the SMS step settings.

3. Leave Enable Text message quiet hours turned on.

You can also add flow filters. This helps limit how often the same person gets a text.

Example filter:

• Has not received this SMS in the last 1 hour.

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Set your message

Click Edit in the content section. Then paste this message:

You've been outbid on {{ event.product.title|default:'' }}! Try placing a higher bid {{ event.product.url|default:'' }}

You can click Preview & test to preview and send a test message with sample data. Click Next when you are ready to continue.

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Review and turn on the flow

1. Review quiet hours and any flow filters you have added.

2. Apply your changes by clicking Review and turn on.

3. Follow the steps to activate your flow.

Use the Klaviyo Event Reference if you want to inspect the event fields available in this flow.

If you need help with advanced flow behavior, contact Klaviyo support for additional assistance.