> For the complete documentation index, see [llms.txt](https://docs.auctionplusapp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.auctionplusapp.com/offers/get-started-with-offers.md).

# Get Started with Offers

The Make an Offer feature lets customers propose a price on your products that you can manually or automatically accept, decline, or counter. It works like a private negotiation between you and the customer, right on your storefront.

> **Note:** Offers require a paid plan. See [Plans & Billing](https://admin.shopify.com/apps/auction-plus/plans) for details.

## How offers work

1. A customer visits a product page and clicks **Make an Offer**.
2. They enter a price and an optional message.
3. Based on your [offer rules](/offers/offer-rules.md), the offer is either handled automatically or sent to you for review.
4. You can **accept**, **decline**, **counter** with a different price, or **cancel** an offer you have already sent. The customer can accept, decline, or counter in return.
5. When an offer is accepted, the customer receives an email with a link to check out at the agreed price through your standard Shopify checkout.

Offers can also appear on auction listings before the first bid is placed. Once bidding starts, the offer option is removed from that listing. When an offer on an auction listing is accepted, the auction ends immediately and the product is awarded to the customer.

Each offer has an expiration period configured in your offer rules. If neither party responds within that timeframe, the offer expires automatically.

## Setting up offers

Open **Features > Make an Offer** for guided setup, or follow these steps:

1. **Enable the app embed** — Required for all Auction Plus storefront features. See [Theme Setup](/storefront-setup/theme-setup.md).
2. **Create an offer rule** — Rules control which products show the Make an Offer button and how offers are handled (auto-accept, auto-decline, or manual review). You need at least one active rule for the button to appear. See [Offer Rules](/offers/offer-rules.md).
3. **Preview a product page** — Visit a product that matches your rule to confirm the Make an Offer button appears.

You can optionally add the [Make Offer button](/storefront-setup/adding-offer-button.md) manually to your theme for more control over placement.

## Offer rules and automation

Offer rules are required to activate the Make an Offer button on your storefront. Each rule controls which products accept offers, and the settings for handling those offers.

See [Offer Rules](/offers/offer-rules.md) for details on how to set up rules and use automation to save time managing offers.

## Email notifications

When a customer submits an offer or counters your offer, you receive an email notification at your store's contact email address. These notifications can be enabled or disabled in **Settings > Notifications** under the **Admin Notifications** card.

Customers also receive email notifications when you accept, decline, or counter their offer. See [Notification Types](/email-and-notifications/notification-types.md) for the full list.

## Customize the chat appearance

From the Make an Offer setup flow, you can adjust the seller name, chat bubble background color, and text color to match your storefront branding. After setup is complete, you can edit these settings from **Features > Make an Offer**.

## Related Pages

* [Managing Offers](/offers/managing-offers.md)
* [Offer Rules](/offers/offer-rules.md)
* [How Checkout Works](/products-and-checkout/get-started-with-orders-and-checkout.md)